You can't criticise geometry. It's never wrong.
Corporate Identity -> Own a Graphical Heritage. Moholy Nagy stated that Rand's ability was a salesman to explain the needs of his identities.
Paul Rand known as the master of logo design & corporate identity.
Why is he a master towards his work ?
What makes him ?
First things first Rand started his design work and research in the 20th C, so this is believed that the modern era has started and the most accomplished objectives found was : Simplicity. This element was an important use for Rand and many other various designers. Quoting : "ideas do not need to be esoteric to be original or exciting." - this is a clear statement that Rand always notified others, simple and clean is the occasional element used for many designs. This shows that Rand was quick to point out any defects or improvements on other designers work.
Mentioning the use of Corporate Identity that Rand was a master in this kind of field, he adopted the use of European avant-garde modernism. Different roles were set to Rand, example : expanded his skills to editorial design & also managed to achieve a mastery in modern design.. 2nd generation modernist.
What is the distinction between the US & the EU ? Problem Solving is the answer.. this is why, the EU lacked many elements that the US already had in advantage.
Why is he a master towards his work ?
What makes him ?
First things first Rand started his design work and research in the 20th C, so this is believed that the modern era has started and the most accomplished objectives found was : Simplicity. This element was an important use for Rand and many other various designers. Quoting : "ideas do not need to be esoteric to be original or exciting." - this is a clear statement that Rand always notified others, simple and clean is the occasional element used for many designs. This shows that Rand was quick to point out any defects or improvements on other designers work.
Mentioning the use of Corporate Identity that Rand was a master in this kind of field, he adopted the use of European avant-garde modernism. Different roles were set to Rand, example : expanded his skills to editorial design & also managed to achieve a mastery in modern design.. 2nd generation modernist.
What is the distinction between the US & the EU ? Problem Solving is the answer.. this is why, the EU lacked many elements that the US already had in advantage.
Rand is strongly connected to Laszlo Moholy Nagy
Paul Rand was highly influenced from Laszlo, as he searched for the simplistic element that Laszlo shared. Rand found various possibilities to communicate the use of a Shape & and how to use it's form follows it's function. This term is used as : Simplicity and Wit.
Corporate Identity
Corporate identity is Rand's philosophy, as he combines a unity between a language that people that are not designers understand and this applies vice versa, so his aim was to give a universal language. This aided various companies, mostly for their identity.
References :
http://thinkingform.com/wp-content/uploads/2011/08/Paul-Rand_19.jpg - Laszlo M.N Design.
http://40.media.tumblr.com/c308db3683c918c612b301a5266b17c8/tumblr_n6995qAcpL1tshg26o5_400.jpg - Paul Rand Editorial.
http://www.penccil.com/files/table/U_191_590709227919_H0027L04357801.jpg - Laszlo M.N Design.
http://4.bp.blogspot.com/-m_QNCFjkVlU/UUMWLNgL1JI/AAAAAAAAA3U/Z4OY6zfkOus/s1600/prand.png - Paul Rand Editorial.
http://logok.org/wp-content/uploads/2014/12/Westinghouse-logo.png - Westinghouse Logo
https://www.pixellogo.com/sites/www.pixellogo.com/files/wp-content/uploads/2014/11/westinghouse-paul-rand.jpg - Westinghouse.
https://c1.staticflickr.com/9/8330/8084175823_47710e1af3_b.jpg - Westinghouse logo evolution.
http://thinkingform.com/wp-content/uploads/2011/08/Paul-Rand_19.jpg - Laszlo M.N Design.
http://40.media.tumblr.com/c308db3683c918c612b301a5266b17c8/tumblr_n6995qAcpL1tshg26o5_400.jpg - Paul Rand Editorial.
http://www.penccil.com/files/table/U_191_590709227919_H0027L04357801.jpg - Laszlo M.N Design.
http://4.bp.blogspot.com/-m_QNCFjkVlU/UUMWLNgL1JI/AAAAAAAAA3U/Z4OY6zfkOus/s1600/prand.png - Paul Rand Editorial.
http://logok.org/wp-content/uploads/2014/12/Westinghouse-logo.png - Westinghouse Logo
https://www.pixellogo.com/sites/www.pixellogo.com/files/wp-content/uploads/2014/11/westinghouse-paul-rand.jpg - Westinghouse.
https://c1.staticflickr.com/9/8330/8084175823_47710e1af3_b.jpg - Westinghouse logo evolution.