Defining the New Typography - Sabon
Tschichold is famous for his typographic skills and that of mastering typefaces, he is an influential typographer of the 20th C. The famous Sabon typeface was his new introduction to the New typography. The German printers this was associated, with the crafting of a new Sabon as a font that it made a new appearance, merging together the classical influences and boned each character's to it's finest detail.
Sabon is an old style serif typeface, was released jointly by 3 types and these are : Linotype, Monotype & Stempel. All of these are connected to the typeface, merging together to form up a new typography. Linotype - it is a composing machine that it produces diverse lines of words as an isolated strips of metal material, that is usually used for newspapers. Monotype - Printing, a trademark/typesetting machine, which fling type in metal. This is produced one character at a time. Stampel - David Stampel is the founder. This is a device slit to make the first impression; used to tight a closing or to verify documents or manifestos. |
Die Neue Typographie .. The new typography.
Tschichold dedicated his work to others, teaching designers know all about good typography, new typography, handling layouts, the grid and other elements linked to Graphic Design. Below he made a difference between good and bad layout, in this case he made it very clear with an X that symbolises ' do not ' .
The person who applied these fresh new innovative designs, did move towards the everyday design difficulties and gave an explanation on everyone of them to the audience. This is a 24 Page insert with a detailed explanation and validated the whole concept of asymmetrical typographic layouts. Written as well as designed to the audience : Printers, typesetters & designers.
Most simply it is defined as a rejection of the classical rules of typographic symmetry
Penguin Book
Tschichold saw to simplify the design through the exclusive use of Gill Sans and he also gave more attention and care to the tracking and kerning of all the text.
References :
http://gcaudillportfolio.weebly.com/uploads/2/4/3/4/24345815/6010983_orig.png - Sabon
http://www.designishistory.com/images/tschichold/sabon.jpg - Drawing of the Sabon
https://s-media-cache-ak0.pinimg.com/736x/36/47/1a/36471a0c3023012936cb5e114a53cf9d.jpg - Sabon de Jan Tschichold
http://typographica.org/typography-books/jan-tschichold-master-typographer/ - Penguin Book Sketch
http://typographica.org/typography-books/jan-tschichold-master-typographer/ - Penguin Sketch
http://typographica.org/typography-books/jan-tschichold-master-typographer/ - Collection of Penguin Books
http://www.whatfontis.com:81/img/S/A/Sabon-Roman-GreekA.png - Sabon Roman
http://www.whatfontis.com:81/img/S/A/Sabon-Italic-GreekA.png - Sabon Italic
http://www.whatfontis.com:81/img/S/A/Sabon-Bold-GreekA.png - Sabon Bold
http://www.whatfontis.com:81/img/S/A/Sabon-Bold-Italic-GreekA.png - Sabon Bold Italic
https://cdn.myfonts.net/s/aw/720x360/302/0/155107.png - Jan Tschichold Typeface Family
http://www.csun.edu/~pjd77408/DrD/Art461/LecturesAll/Lectures/PublicationDesign/images/Tschichold/tschichold-good-layout.jpg - Die neue Typographie skeleton sample.
http://www.csun.edu/~pjd77408/DrD/Art461/LecturesAll/Lectures/lecture08/NewTypography/tschichold-bad-layout.jpg - Bad Layout
http://www.csun.edu/~pjd77408/DrD/Art461/LecturesAll/Lectures/PublicationDesign/images/Tschichold/13-New-typography.jpg - How it should be
http://www.gr2.fi/g2sivut/img_tschicholdimg/tschichold_dieneue.gif - Layout of the book
http://gcaudillportfolio.weebly.com/uploads/2/4/3/4/24345815/6010983_orig.png - Sabon
http://www.designishistory.com/images/tschichold/sabon.jpg - Drawing of the Sabon
https://s-media-cache-ak0.pinimg.com/736x/36/47/1a/36471a0c3023012936cb5e114a53cf9d.jpg - Sabon de Jan Tschichold
http://typographica.org/typography-books/jan-tschichold-master-typographer/ - Penguin Book Sketch
http://typographica.org/typography-books/jan-tschichold-master-typographer/ - Penguin Sketch
http://typographica.org/typography-books/jan-tschichold-master-typographer/ - Collection of Penguin Books
http://www.whatfontis.com:81/img/S/A/Sabon-Roman-GreekA.png - Sabon Roman
http://www.whatfontis.com:81/img/S/A/Sabon-Italic-GreekA.png - Sabon Italic
http://www.whatfontis.com:81/img/S/A/Sabon-Bold-GreekA.png - Sabon Bold
http://www.whatfontis.com:81/img/S/A/Sabon-Bold-Italic-GreekA.png - Sabon Bold Italic
https://cdn.myfonts.net/s/aw/720x360/302/0/155107.png - Jan Tschichold Typeface Family
http://www.csun.edu/~pjd77408/DrD/Art461/LecturesAll/Lectures/PublicationDesign/images/Tschichold/tschichold-good-layout.jpg - Die neue Typographie skeleton sample.
http://www.csun.edu/~pjd77408/DrD/Art461/LecturesAll/Lectures/lecture08/NewTypography/tschichold-bad-layout.jpg - Bad Layout
http://www.csun.edu/~pjd77408/DrD/Art461/LecturesAll/Lectures/PublicationDesign/images/Tschichold/13-New-typography.jpg - How it should be
http://www.gr2.fi/g2sivut/img_tschicholdimg/tschichold_dieneue.gif - Layout of the book