The modern style that utilised modern materials.
The movement that divided the terror of war to that of a new decorative artistic movement. Art Deco gave a new perspective to life, the human society and accommodating others to a new way of life. This movement was associated or called : Art Decoratif or Jazz Moderne or even so Just modern. These words inclined many possible outcomes to the society, it brought forth a wide variety, a spread of new ideas, that of fashion, architecture, design aspects & even cars. Art Deco had elements that were associated with a chic life - an elegant and simplified artistic motifs. Art Deco was influenced from many other movements that brought forth other elegant tendencies, towards a designed life.
the style gave importance to detail
Apart from giving such great chic treasures, Art Deco also had great chic Artists, Designers who were able to spread this marvellous movement to a further technique, Graphic Design, Interior Designers, Architects, Fashion Designers...all of these merged Art Deco to it's tremendous form of simplicity & originality.
Expressing the characters was something abstract, as it shows Elongated necks, everything is simplified with no arguments of extra detail & shading, but at some point or another detail was a line that could struck the eye & adore the beauty of colours and flatness. Flatness was influenced from Japanese art.
For such amazing poster design works, that at that time it was something innovative to produce anything like these below, were an artist draws the figure or object and than translates it onto something more pleasing, onto a back drop that continues to merge the subject, there was a theme. Geometric elements were mostly used to join everything & supported by shadows that gave a depth to the subject.
Expressing the characters was something abstract, as it shows Elongated necks, everything is simplified with no arguments of extra detail & shading, but at some point or another detail was a line that could struck the eye & adore the beauty of colours and flatness. Flatness was influenced from Japanese art.
For such amazing poster design works, that at that time it was something innovative to produce anything like these below, were an artist draws the figure or object and than translates it onto something more pleasing, onto a back drop that continues to merge the subject, there was a theme. Geometric elements were mostly used to join everything & supported by shadows that gave a depth to the subject.
Typography = Typefaces
Herbie a font designed by the man Herb Lubalin, inspired his concepts from days that stood around Art Deco, inspired from simple lines & Geometric shapes, thus talking about line it is more the detail that counts, it is more rounded than just a normal straight line.
Further detailed applications applied to Herbie is the Graphic element called 'Kerning', kerning is the overlaying of characters onto others, that are adjusted to their status.
Further detailed applications applied to Herbie is the Graphic element called 'Kerning', kerning is the overlaying of characters onto others, that are adjusted to their status.
Herbie has many elements that are linked towards the posters that are seen above (Top Posters), that are a continuation of roundness, thin & elegant - another Typeface that is similar to Herbie is the Plaza Font, another elegant font, but perhaps it is more complex as the women's necks shown in posters & drawings.
Similarities that are merged together, between the PLAZA typeface & that of the illustration drawing of a posing woman, are influenced from the Japanese art - the flatness that would be the drawing & the typeface is influenced from the technique used to create figures, with chic lines, flatness, elongated body structure. The character 'A' showing above is alike the illustration, the elongated character is imitating the same pose as the elongation of the woman - starting from the feet (thin as sticks) then the stomach more thinner and last but not least the head were there is the primary meat. |
References :
http://www.candybaker.co.uk/wp-content/uploads/2012/08/Art-Deco-Collection.jpg - Art Deco chemistry Fashion
http://mylusciouslife.com/wp-content/uploads/galleries/post-10829/full/1920s%20fashion%20illustration%20-%20Art%20deco%20fashion%20posters%20-%20myLusciousLife%20blog.jpg - Art Deco 1920's Fashion Illustration
http://img01.deviantart.net/7406/i/2014/274/f/7/female_art_deco_fashion_illustration_by_ned_the_hat-d816ppo.jpg - Female Art Deco Fashion Illustration by Ned
https://c4.staticflickr.com/4/3001/2330809550_b728bcdfe1.jpg - Fashion Poster
https://s-media-cache-ak0.pinimg.com/originals/04/75/e0/0475e0a18df8b4a5d7ea6f6100e7eabf.jpg - Fashion Poster Art Deco
http://www.elizadouglas.com/wp-content/uploads/2015/02/PourMoi.jpg - Pour Moi
http://payload.cargocollective.com/1/0/17703/194613/herbie01.jpg - Art Deco Typeface : Herbie
http://static1.squarespace.com/static/52bf4158e4b0092ee5f6333b/t/53601cb6e4b014b8a009c5b2/1398807735943/ - Art Deco Typeface : Herbie
http://payload24.cargocollective.com/1/2/88418/2794872/herbie5_6_860.jpg - HERBIE | TYPEFACE
http://payload24.cargocollective.com/1/2/88418/2794872/herbie8_8_860.jpg - Full HERBIE Typeface
http://luc.devroye.org/myfonts-inline/ScangraphicDigitalTypeCollection-PlazaSH-2011-10-07.gif - Plaza Font
http://www-ru.azfonts.net/fonts_images/samples/036/plazaitc-normal-ttf.png - Plaza STD Regular
http://www.candybaker.co.uk/wp-content/uploads/2012/08/Art-Deco-Collection.jpg - Art Deco chemistry Fashion
http://mylusciouslife.com/wp-content/uploads/galleries/post-10829/full/1920s%20fashion%20illustration%20-%20Art%20deco%20fashion%20posters%20-%20myLusciousLife%20blog.jpg - Art Deco 1920's Fashion Illustration
http://img01.deviantart.net/7406/i/2014/274/f/7/female_art_deco_fashion_illustration_by_ned_the_hat-d816ppo.jpg - Female Art Deco Fashion Illustration by Ned
https://c4.staticflickr.com/4/3001/2330809550_b728bcdfe1.jpg - Fashion Poster
https://s-media-cache-ak0.pinimg.com/originals/04/75/e0/0475e0a18df8b4a5d7ea6f6100e7eabf.jpg - Fashion Poster Art Deco
http://www.elizadouglas.com/wp-content/uploads/2015/02/PourMoi.jpg - Pour Moi
http://payload.cargocollective.com/1/0/17703/194613/herbie01.jpg - Art Deco Typeface : Herbie
http://static1.squarespace.com/static/52bf4158e4b0092ee5f6333b/t/53601cb6e4b014b8a009c5b2/1398807735943/ - Art Deco Typeface : Herbie
http://payload24.cargocollective.com/1/2/88418/2794872/herbie5_6_860.jpg - HERBIE | TYPEFACE
http://payload24.cargocollective.com/1/2/88418/2794872/herbie8_8_860.jpg - Full HERBIE Typeface
http://luc.devroye.org/myfonts-inline/ScangraphicDigitalTypeCollection-PlazaSH-2011-10-07.gif - Plaza Font
http://www-ru.azfonts.net/fonts_images/samples/036/plazaitc-normal-ttf.png - Plaza STD Regular