What impresses him is the shortcut, the rapid sketch, the straight line.
A.M Cassandre is an Ukrainian immigrant that went working in Paris, extending his abilities there, abilities that gave importance and meaning to the audience, and those that spoke the truth. Cassandre influenced his originalities from those of Surreal ideas & Cubist geometry. These extended his ideas, generating more further concepts & gave him the opportunity to teach - that of Art Deco, Arts Decoratif & the ecole d'Art Graphique. These influences structured his designs accordingly, great elements that counter the graphic design industry and that of clear visuals when communicating.
What I think, is honesty. Cassandre did have a Surrealist mind, an approach to Juxtaposing images together, merging things & objects to create a great composition that did make sense although Surrealism is the abstraction of things and not knowing exactly what are they representing and in which order or phase. | |
Relating Artworks = Dali (persistence of memory) + Cassandre above (Floral-Telegraphic)
Relating these two in particular is the reason that both extend the movement of Surrealism, Cassandre on one hand was not moving onto the era of Surrealism, thus he was moving onto the Art Deco footsteps on the other hand Dali had a mind of his own and a movement of his own - Surrealism. Juxtaposing the image, the painting he was unique. Cassandre did influence himself from Dali, if not Dali from the Surrealist era, playing with images, the thing with the flower, the thing with the colour scheme, the thing with the composition is set..everything is related to Surrealism.
Graphic Elements - Golden Ratio
The golden ratio is an element found in everything, it is the centre of everything, mathematics and physics are merged alongside it's build up. The poster that Cassandre created and designed --> Detailed skeleton sketch up of a woman, half vector black background with the Golden Ratio and the other half coloured, this shows that Cassandre worked with calculations, every designer and artist should work this way to create a perfect concept. |
BIFUR Typeface | Cassandre
The history about BIFUR was interesting and at the same time it was a complex subject. BIFUR consisted of a single character that got divided into two parts with a two colour font. Unfortunately it was not consisted as a success because of it's tangled design in the typographical world.
When to use BIFUR ?
Obviously it is set in the Art Deco era, anything that needs a particular style that has the simplicity and cleanliness, BIFUR is the weapon of choice. Bold & striking movement - the lines sets a futuristic approach therefore it will make a good headline.
When to use BIFUR ?
Obviously it is set in the Art Deco era, anything that needs a particular style that has the simplicity and cleanliness, BIFUR is the weapon of choice. Bold & striking movement - the lines sets a futuristic approach therefore it will make a good headline.
References :
https://www.fulltable.com/vts/f/fortune/j/04.jpg - Cassandre Poster : Telephone Project
http://api.ning.com/files/Kl-s6dUwW16nj6IWg65R61rFYxo35JZEe1lljnKN1slyGB9bQ5NffD-GKUIW8ZQWzMItHfF5ZN-P8xUSY9FXpW0sL-wI9Tzp/Cassandre_F3.jpg - Cassandre Poster : Newspaper Project
http://api.ning.com/files/K3aLnKGNRt0dg3Vnj*JpIjgdfKIh5ytNOwfa1wlVHLBlt4QzfDQO3We0HlhszZqaeaG2KKiWuZMID2FS8rHITDIt8poJ-3lm/Cassandre_F1.jpg - Cassandre Poster : Floral-Telegraphic Project
http://www.cassandre-france.com/_Media/pasted-file-6_med_hr.jpeg - Cassandre - Dr.Charpy Poster (Golden Ratio)
http://www.techniqueprint.co.uk/wp-content/uploads/2014/02/Golden-Ratio-Fibinacci-Spiral.png - The golden ratio
http://content.altfonts.com:88/img/B/I/Bifur-FoundationA.png - Bifur font without Lines
http://content.altfonts.com:88/img/B/I/Bifur-Foundation0.png - Bifur numerals without Lines
http://content.altfonts.com:88/img/B/I/BifurA.png - Bifur Font with Lines
http://www.whatfontis.com:81/img/B/I/Bifur0.png - Bifur numerals with Lines
http://modernism101.com/wp-content/uploads/2014/03/publicite_43_cassandre_m101.jpg - BIFUR Cassandre : Publicite 43
http://haroldsfonts.com/testing/wp-content/uploads/bifur-range.jpg - BIFUR Colour range
https://www.fulltable.com/vts/f/fortune/j/04.jpg - Cassandre Poster : Telephone Project
http://api.ning.com/files/Kl-s6dUwW16nj6IWg65R61rFYxo35JZEe1lljnKN1slyGB9bQ5NffD-GKUIW8ZQWzMItHfF5ZN-P8xUSY9FXpW0sL-wI9Tzp/Cassandre_F3.jpg - Cassandre Poster : Newspaper Project
http://api.ning.com/files/K3aLnKGNRt0dg3Vnj*JpIjgdfKIh5ytNOwfa1wlVHLBlt4QzfDQO3We0HlhszZqaeaG2KKiWuZMID2FS8rHITDIt8poJ-3lm/Cassandre_F1.jpg - Cassandre Poster : Floral-Telegraphic Project
http://www.cassandre-france.com/_Media/pasted-file-6_med_hr.jpeg - Cassandre - Dr.Charpy Poster (Golden Ratio)
http://www.techniqueprint.co.uk/wp-content/uploads/2014/02/Golden-Ratio-Fibinacci-Spiral.png - The golden ratio
http://content.altfonts.com:88/img/B/I/Bifur-FoundationA.png - Bifur font without Lines
http://content.altfonts.com:88/img/B/I/Bifur-Foundation0.png - Bifur numerals without Lines
http://content.altfonts.com:88/img/B/I/BifurA.png - Bifur Font with Lines
http://www.whatfontis.com:81/img/B/I/Bifur0.png - Bifur numerals with Lines
http://modernism101.com/wp-content/uploads/2014/03/publicite_43_cassandre_m101.jpg - BIFUR Cassandre : Publicite 43
http://haroldsfonts.com/testing/wp-content/uploads/bifur-range.jpg - BIFUR Colour range